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There is a single power defined as the One or All, which is composed of everything it ever created. This supreme energy force does not rule over the Universe, it IS the Universe. Since most find it difficult to talk to or call upon a faceless mass of Divine energy, this supreme power is personified into male and female aspects as the Goddess and God. This simply makes the concept easier for the human mind to relate to. Some take this concept a step further and use actual names like, Astarte, Isis, Odin, Pan, Dianna, Cernunnos, etc., when invoking the Goddess and God. In the end, it is a personal preference and what Witches use depends on what "feels" right for them individually.